The AVEENO® brand has harnessed the naturally soothing power of oatmeal in this ultra-gentle wash to help you care for your baby’s skin. This breakthrough formula combines soothing oat essence and ACTIVE NATURALS® Colloidal Oatmeal with rich emollients to soften and soothe irritated, extra-dry skin, and gently cleanses without damaging the skin’s barrier. It’s even been awarded the National Eczema Association Seal of Acceptance. It’s fragrance free, dye free and alcohol free.